Saturday 6 November 2010

Newest iTunes Featured with Theodolite Augmented Reality Viewfinder App

Hunter Research and Technology has announced that its Theodolite app series is included in the new "The World Around You - Augmented Reality Apps" feature in the iTunes App Store. Theodolite serves as a compass, GPS, map, zoom camera, rangefinder, and two-axis inclinometer. The app became the #1 selling navigation app in the US iTunes store in December 2009 and September 2010.

Based on the concept of a centuries-old astronomical instrument, Theodolite overlays real-time information about position, altitude, bearing, range, and horizontal/vertical inclination on the iPhone's live camera image, turning the iPhone into a sophisticated electronic viewfinder. Theodolite lets users take geo-stamped camera images directly from the app with 2X and 4X digital zoom options, and contains a built-in map with standard, satellite, and hybrid views. Uses are endless, and the app is great for navigation, outdoor sports, home projects, and photography. Theodolite is used in the field by surveyors, geologists, architects, engineers, military personnel, competitive sportsmen, and search and rescue workers around the world.

Theodolite comes in three versions - Free, Basic, and Pro - to cover a range of customer needs. The flagship Theodolite Pro includes features for serious users, such as a zero reference angle mode, an A-B calculator for height, distance, heading, position, triangulation, and relative angles, e-mail export with KML data, system-wide clipboard integration, percent grade display, optical rangefinders, military grid reference system (MGRS) coordinates, universal transverse Mercator (UTM) coordinates, and four latitude/longitude formats.

Theodolite runs on any iPhone with iOS 4 and also works on the new 4th generation iPod touch. On iPhone 4, the software implements an advanced "fusion" algorithm that combines gyro and magnetometer data. This fusion approach provides a more accurate, more responsive, and more robust compass measurement that automatically corrects for gyro drift and minimizes effects of magnetic interference. By simultaneously using the iPhone 4's three-axis gyro and three-component magnetometer, Theodolite is able to provide stable compass bearing to any landmarks visible in the camera viewfinder, regardless of how the user holds or points the device. This provides a significant increase in utility over traditional palm held compasses and compass apps.

Pricing and Availability:
As the name suggests, the demo version "Theodolite Free" is available for free on the iTunes App Store. The mid level "Theodolite Basic" costs $1.99 (USD), and the full featured "Theodolite Pro" is $3.99. More information, including screenshots, is available on the Hunter Research and Technology website. Media professionals interested in reviewing Theodolite can request a promotional code to download the apps from iTunes at no cost.

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